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Corporate Reputation
Content focused on managing corporate reputation as a strategic asset, including credibility, trust, governance and crisis communication.
Corporate Social Responsibility Is Not Charity
Corporate Social Responsibility has become one of the most used terms in business communication. It is present in annual reports, campaigns, employer branding and investor narratives. Yet the concept is still often misunderstood, sometimes deliberately, often simply because the language has been simplified.

Teresa Mendes
5 days ago4 min read


Why Every Brand Needs a Voice
We live surrounded by noise, endless scrolling, constant updates, and visuals competing for attention. Every brand wants to be seen. But how many are truly heard?

Teresa Mendes
Oct 3, 20253 min read


Why Sustainability and Social Responsibility are no longer optional for Business Leaders?
With environmental and social challenges happening all over the world, the expectations placed on businesses have evolved dramatically. For

Teresa Mendes
Dec 4, 20242 min read


The importance of strategic communication - the press
La communication publique est un processus de communication qui s'insère dans la sphère publique, où les intérêts collectifs sont proposés.

Teresa Mendes
Apr 30, 20243 min read


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