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Corporate Social Responsibility has become one of the most used terms in business communication. It is present in annual reports, campaigns, employer branding and investor narratives. Yet the concept is still often misunderstood, sometimes deliberately, often simply because the language has been simplified.

We live surrounded by noise, endless scrolling, constant updates, and visuals competing for attention. Every brand wants to be seen. But how many are truly heard?

Brand development in Switzerland and internationally is of paramount importance for companies wishing to stand out. With a diverse market and demanding consumers, a strategic approach is essential to establish a strong and lasting brand identity. This article will guide you through the key steps to creating an effective brand strategy. Genève The importance of brand strategy development Brand development is much more than just choosing a logo or slogan . It's about creating a