Developing a brand strategy in Switzerland and internationally
- Teresa Mendes
- Sep 23
- 4 min read
Brand development in Switzerland and internationally is of paramount importance for companies wishing to stand out. With a diverse market and demanding consumers, a strategic approach is essential to establish a strong and lasting brand identity. This article will guide you through the key steps to creating an effective brand strategy.
The importance of brand strategy development
Brand development is much more than just choosing a logo or slogan. It's about creating a positive perception among the public. A good branding strategy helps establish an emotional connection with consumers, which is essential for generating loyalty. According to a study conducted by the Havas Group, 75% of consumers choose brands with which they have a strong emotional connection.
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